Premium Nutrition for Your Beloved Pets
Specialized formulas crafted in Windsor, CO to support your pet's health and vitality
Explore Our ProductsAbout Identity Pet Nutrition
Science-backed nutrition formulated by pet health experts in Colorado
Nutrition That Reflects Your Pet's Unique Needs
At Identity Pet Nutrition, we believe every pet deserves personalized nutrition. Our formulas are developed by veterinary nutritionists using high-quality ingredients to support optimal health, vitality, and longevity for your furry family members.
Contact UsVeterinary Formulated
Science-based recipes developed by pet nutrition experts for optimal health
Premium Ingredients
High-quality proteins, wholesome grains, and essential nutrients in every bag
Colorado Crafted
Proudly made in Windsor, CO with locally-sourced ingredients when possible
Personalized Guidance
Expert advice to help you choose the perfect formula for your pet's needs
Healthy Pets
Specialized Formulas
Retail Partners
Nutrition Experts
Our Products
Specialized nutrition formulas for dogs and cats of all life stages
Puppy & Kitten Formulas
Nutritionally dense formulas to support healthy growth and development
Adult Maintenance
Balanced nutrition for adult pets to maintain optimal health and energy
Senior Formulas
Special blends to support joint health and vitality in aging pets
Special Dietary Needs
Formulas for sensitive stomachs, allergies, and weight management
High-Performance
Premium nutrition for active and working dogs with higher energy needs
Treats & Supplements
Healthy snacks and nutritional supplements to complement their diet
Jennifer Miller
Dog Owner
After switching to Identity Pet Nutrition, my golden retriever's coat became so shiny and soft! His energy levels are perfect, and he absolutely loves the taste. I finally found a food that works for his sensitive stomach.
Mark Thompson
Cat Owner
My senior cat has had a remarkable transformation since starting on Identity's senior formula. She's more active, her joint stiffness has improved, and she maintains a healthy weight. Worth every penny!
Amanda Rodriguez
Veterinary Technician
As a vet tech, I'm very selective about what I feed my pets. Identity Pet Nutrition uses high-quality ingredients and science-backed formulations. I regularly recommend it to clients looking for premium nutrition.
Our Team
Passionate experts dedicated to pet health and nutrition
Dr. Sarah Jenkins
Veterinary Nutritionist
Michael Torres
Operations Manager
Emily Chen
Product Development
David Wilson
Customer SupportFrequently Asked Questions
Common questions about our pet nutrition products
What makes Identity Pet Nutrition different?
Our formulas are developed by veterinary nutritionists using science-backed recipes with high-quality ingredients. We focus on species-appropriate nutrition that addresses the unique needs of pets at different life stages.
Where are your products made?
All Identity Pet Nutrition products are crafted in our facility in Windsor, Colorado. We source ingredients responsibly and maintain strict quality control throughout the manufacturing process.
How do I transition my pet to your food?
We recommend a gradual transition over 7-10 days. Start by mixing 25% Identity food with 75% of their current food, gradually increasing the ratio each day. This helps prevent digestive upset during the switch.
Do you offer samples?
Yes! We offer sample packs so your pet can try our formulas before you commit to a full bag. Visit our Windsor location or contact us to request samples shipped to your home.
Where can I purchase your products?
You can purchase directly from our Windsor facility, through our website, or at select pet specialty stores throughout Colorado. Use our store locator to find a retailer near you.